GMB puts your business before potential customers who are most likely to buy your products or services.<\/p>\n\n\n\n
Even a HubSpot survey shows that 46% of users<\/a> are looking for local information. It indicates how having a strong local SEO strategy can work wonders for your business. <\/p>\n\n\n\n GMB greatly helps users who conduct local searches like \u201cpetrol pump near me<\/strong>\u201d or \u201cnearby petrol pumps\u201d. The top-three listings that appear on the feed get the most number of clicks, thereby making the most business. <\/p>\n\n\n\n Simply put, if you\u2019re a new business and want to do local SEO, GMB listing is the best place to start.<\/p>\n\n\n\n There are a few things that you need to keep in mind before creating your account.<\/p>\n\n\n\n To create a Google My Business account, you would need a Gmail account. You can use your business or personal Gmail account. If you don\u2019t have one, you\u2019ll have to create a Gmail account first.<\/p>\n\n\n\n After creating a Gmail account, visit https:\/\/www.google.com\/business\/<\/a> and search for your business name. There can be two things – either your business is already listed or it isn\u2019t. <\/p>\n\n\n\n If your business profile is already listed, you can either (i) find it in the search results on entering the business name under \u201cFind & Manage Your Result\u201d or (ii) find it on Google Search\/Google Maps.<\/p>\n\n\n\n For the former, if you\u2019re the owner of the business or are authorized to manage the profile, click on \u201cRequest Access\u201d, fill the form, and click on Submit.<\/p>\n\n\n\n Else, under the Business Profile, click on \u201cClaim This Business\u201d.<\/p>\n\n\n\n (If you can’t find a “Claim this Business” or “Own this business” link on the Business Profile, you\u2019re likely already an owner for the business. On your profile, search for a \u201cYou manage this business profile\u201d badge.)<\/p>\n\n\n\n In both the cases, the current profile owner gets an email to which he has 3 days to respond. You\u2019ll get a confirmation email if they allow you to manage. Else, after 3 days, you might (it\u2019s not always available) have the option to claim the profile yourself.<\/p>\n\n\n\n In case your request is denied, you’ll be notified by email. Nonetheless, you can still suggest edits and chances are you\u2019d be able to appeal the denied request. <\/p>\n\n\n\n Moving on, if your business is not listed, click on the \u201cAdd your business to Google\u201d <\/strong>link.<\/p>\n\n\n\n Now, you need to fill out your business name and the appropriate category which represents your business. Make sure to not stuff keywords with your business name; it could get your listing suspended.<\/p>\n\n\n\n Furthermore, you needn’t worry if you think your business has more than one category. You can add more relevant categories later on.<\/p>\n\n\n\n In this section, you can choose whether or not to add a physical storefront that customers can visit. Else, you can just hide it on google maps. But why would anyone want to do that? <\/p>\n\n\n\n Make sure all your business details are correct. Any inaccuracies will make it difficult for your customers to find your business\/store.<\/p>\n\n\n\n In this section, you\u2019ll have to choose whether you serve customers outside your location or not. This will depend on the type of business you have. <\/p>\n\n\n\n For example, if you go for door to door delivery, you\u2019ll choose \u201cYes\u201d as the option. On the other hand, a grocery store that serves customers only at their store would choose \u201cNO\u201d.<\/p>\n\n\n\n Next, you have the option to choose the contact details you want to add to your Google My Business profile. First, you\u2019ll have to add your phone number and then, about your website. <\/p>\n\n\n\n If you don\u2019t have a website, Google gives you an option to customize your website in just one click. When you choose that option, the information you have added to your GMB account will automatically update on the website.<\/p>\n\n\n\n This feature lets you be at the top of your game by giving you the latest updates and recommendations for your business on Google. <\/p>\n\n\n\n The method you choose to go ahead with to verify your listing depends on you. We highly recommend you verify your listing. You can either choose to verify your listing by an automated phone call or by a postcard to your address. Postcards can take around 12 days to arrive.<\/p>\n\n\n\n If you don\u2019t want to instantly verify your listing, you can skip this step and come back to it later. But please note that you won\u2019t have the access to fully manage your GMB account. In other words, your listing will not be eligible to show on Google Maps until you verify it. <\/strong><\/p>\n\n\n\n After verifying the listing, you\u2019ll be able to see your dashboard wherein you\u2019ll be able to complete the other details like opening hours, description, labels, services, etc.<\/p>\n\n\n\n There are many benefits of having a GMB profile. It\u2019s a free and easy way to promote your products, services, and business. Some of the other benefits are as follows- 4. It also provides insights that can help you understand your market. In the insights column in the Google My Business dashboard, you can keep an eye on views, searches, website visits, number of calls, engagements, and search queries among other details.<\/p>\n\n\n\n Having positive reviews on Google My Business profile portrays the quality of the service you offer to your customers. And it\u2019s directly connected to your local three-pack ranking as well.<\/p>\n\n\n\n If you receive several reviews from local guides, it will boost your ranking manifolds. The reviews posted by local guides signals Google that your business is physically located, thus instilling trust, leading to higher visibility. <\/p>\n\n\n\n Many marketers have reported that positive reviews are a true ranking factor. But no one tells how you can optimize them technically.<\/p>\n\n\n\nHow To Set Up Google My Business Profile<\/strong><\/h2>\n\n\n\n
Step 1: Gmail Account<\/strong><\/h3>\n\n\n\n
Step 2: Head Over to Google My Business Page<\/strong><\/h3>\n\n\n\n
Step 3: Add Your Business Name and Category<\/strong><\/h3>\n\n\n\n
Step 4: Add Location (Optional)<\/strong><\/h3>\n\n\n\n
Step 5: Add Your Business Address<\/strong><\/h3>\n\n\n\n
Step 6: Choose If You Serve Customers Outside Your Location<\/strong><\/h3>\n\n\n\n
Step 7: Add Contact Details <\/strong><\/h3>\n\n\n\n
Step 8: Stay Updated<\/strong><\/h3>\n\n\n\n
Step 9: Verify Your Listing<\/strong><\/h3>\n\n\n\n
Step 10: Welcome to the GMB Dashboard<\/strong><\/h3>\n\n\n\n
Benefits of Google My Business<\/strong><\/h2>\n\n\n\n
<\/p>\n\n\n\nBenefits of Positive Reviews on GMB Profile<\/strong><\/h2>\n\n\n\n
![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/oWj6gk8Ts_POPC4Okg3LN-b1wRsTAhWunmSHj1xn2PEyhkIDSKAZ6jXBzbEcUea2bGDfJComnMKei6JJPry0mJqyCD9ItbOA1AHYrFftG4LvdklijYdngTeqdQh2UuyyGNwYQw2a=s0\")
<\/figure>\n\n\n\n