{"id":9047,"date":"2026-05-20T16:46:04","date_gmt":"2026-05-20T11:16:04","guid":{"rendered":"https:\/\/www.cueforgood.com\/blog\/?p=9047"},"modified":"2026-05-20T16:54:05","modified_gmt":"2026-05-20T11:24:05","slug":"how-to-audit-what-ai-is-saying-about-your-brand-in-30-minutes","status":"publish","type":"post","link":"https:\/\/www.cueforgood.com\/blog\/how-to-audit-what-ai-is-saying-about-your-brand-in-30-minutes\/","title":{"rendered":"How to audit what AI is saying about your brand in 30 minutes"},"content":{"rendered":"

AI visitors convert at<\/span> 4.4x the rate of traditional organic traffic<\/span><\/a>. And AI search traffic is up<\/span> 527% year on year<\/span><\/a>.<\/span><\/p>\n

None of that helps you if the AI doesn’t know you exist – or worse, gets you wrong.<\/span><\/p>\n

Most brands find out what AI says about them by accident. A customer mentions it in a review. A founder asks ChatGPT out of curiosity. A sales call reveals a prospect who “checked with AI first.” By then, the narrative has been forming for months. I love this example from Seer Interactive where <\/span>AI highlighted the one bad review<\/span><\/a> they got in 24 years and how they tackled it.<\/span><\/p>\n

The other thing worth knowing: there is no Page 2 in AI search. You’re either in the answer, or you’re not there at all.<\/span><\/p>\n

A proactive audit takes 30 minutes. It gives you a baseline, surfaces the gaps, and tells you where to focus. Here’s exactly how to run one.<\/span><\/p>\n

Before you start: why your own website probably isn’t the problem<\/b><\/h2>\n

This is counterintuitive, but important. When an AI answers a question about your brand, it isn’t primarily drawing from your website. It’s drawing from everywhere else – Reddit threads, Quora, Wikipedia, review platforms, industry media, PR coverage.<\/span> According to McKinsey<\/span><\/a>, a brand’s own website accounts for only 5-10% of the sources AI search references. The other 90-95% is third-party content.<\/span><\/p>\n

That means a brand with a beautifully written About page but weak third-party presence can still be completely misrepresented. The audit will tell you whether that’s happening.<\/span><\/p>\n

What you’re looking for<\/b><\/h2>\n

Three things:<\/span><\/p>\n

    \n
  1. Accuracy<\/b> – Are the basics right? Are your differentiators present? Is anything just wrong?<\/span><\/li>\n
  2. Prominence<\/b> – Do you show up in the queries your potential customers make before they know you exist?<\/span><\/li>\n
  3. Competitive position<\/b> – How do you compare to competitors in AI-generated responses?<\/span><\/li>\n<\/ol>\n

    A rough way to frame your results: brands scoring below 20% AI Share of Voice (the proportion of relevant AI responses where your brand appears) are effectively invisible. Between 20-50%, you exist but you’re not the default. Above 50%, AI is consistently recommending you. Most businesses doing this audit for the first time land in the invisible category. That’s fine – knowing is the point.<\/span><\/p>\n

    \"AI<\/p>\n

    What you need<\/b><\/h2>\n