{"id":950,"date":"2024-05-24T07:15:04","date_gmt":"2024-05-24T07:15:04","guid":{"rendered":"https:\/\/www.cueforgood.com\/blog\/?p=950"},"modified":"2025-11-13T15:56:46","modified_gmt":"2025-11-13T10:26:46","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/www.cueforgood.com\/blog\/content-strategy\/","title":{"rendered":"Content Strategy: How to get it Right"},"content":{"rendered":"<p>What is your content strategy? Do you have one?<\/p>\n<p>Content strategy means jotting down everything about what your copy is, can or will be &#8211; before you start creating it. A well documented content strategy works like a shiny but very useful add on to your project reports\/ propositions that your clients eagerly await every month. <!--more--><\/p>\n<p>Having said that, content strategy is more about sharpening your craft as a wirter than adding some bling to a client proposition. With a content strategy in mind, it is hard for anyone to lead astray into irrelevance while creating content for various web pages.<\/p>\n<p>The key elements of any content strategy are:<\/p>\n<ul>\n<li>Objective<\/li>\n<li>Design<\/li>\n<li>Measurement<\/li>\n<li>Time-lines, creation<\/li>\n<li>Optimization, proof-reading and<\/li>\n<li>Presentation<\/li>\n<\/ul>\n<p><em>Also, creating a content strategy involves answering three relevant questions:<\/em><\/p>\n<ul>\n<li>Why to write?<\/li>\n<li>What to write? &amp;<\/li>\n<li>Who to write it for?<\/li>\n<\/ul>\n<p>When strategizing content creation for any website, particularly, eCommerce stores, keep the following in mind:<br \/>\n<strong><\/strong><\/p>\n<p><strong>Usability<\/strong><br \/>\nYou write content to enhance the usability of the website. This includes directions, instructions, guidelines and even 404 error pages. Remember those buttons saying &#8216;Click here to read more&#8217; or a \u2018quick four step guide\u2019. Explain how to place your order, or what can a user do if not buy immediately. These will enhance the usability of your website manifold.<\/p>\n<p><strong>Communication<\/strong><br \/>\nEach word on your website represents you (the brand). Unless you are operating in a monopoly, you very much need to devise a message that your content should carry. Bringing forward the values that you as a business adhere to or offer, is and can be communicated through content.<\/p>\n<p><strong>Search Engines<br \/>\n<\/strong>Your content can make your website search-engine friendly. All the web pages that rank top for certain keywords should be optimized for that keyword. Placing the keywords repeatedly in your content, makes your web pages optimized for search engines which further lends visibility to your website.<\/p>\n<p>Content refers to everything that conveys meaning. Build your content strategy with usability, communication and search engines as key elements and see your website where you want it to be \u2013 ranking top, right?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is your content strategy? Do you have one? Content strategy means jotting down everything about what your copy is, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.cueforgood.com\/blog\/content-strategy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Strategy: How to get it Right&#8221;<\/span><\/a><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,21],"tags":[162,196,197,82,66],"class_list":["post-950","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-copywriting-2","tag-content","tag-content-strategy","tag-optimized-content","tag-search-engine","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Strategy: How to get it Right -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cueforgood.com\/blog\/content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Strategy: How to get it Right -\" \/>\n<meta property=\"og:description\" content=\"What is your content strategy? 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