Case Study
Herology’s Paid Search Momentum: 9.08x ROAS and Growing
Results:
128.18%
conversion lift in the 6 months
Achieved
9.08x
Average ROAS in 6 months
Growth to
15.65%
Conversion Rate
151.38%
Revenue increase in 6 months
About Herology
Herology Supplements founded by Dr. Michelle Hone and Dr. Sarah Kelly, is a trailblazing brand dedicated to empowering women through science-backed wellness solutions. Specializing in supplements designed specifically for women, Herology addresses critical aspects of health, including menopause relief, hormonal balance, and relaxation. Each product is meticulously formulated with natural, clinically proven ingredients to provide effective support during every stage of a woman’s journey.
The Herology team wanted to enhance their brand presence online and improve their sales figure. To achieve this, they turned to Google Advertising - a powerful advertising platform. With CueForGood, they were able to showcase their products to a wider audience and drive more sales.
Few words from Michelle:
Working with CueForGood on our PPC strategy has been a game-changer. Their team quickly understood our goals, optimized our campaigns, and delivered results beyond expectations -including a major boost in conversions and a steady ROAS. They’ve been proactive, transparent, and truly invested in our growth. Couldn’t recommend them more!
Dr. Michelle Hone
Co-Founder
Challenges we addressed
High Competition for Keywords:
Solution: Focused on long-tail keywords and niche-specific terms to reduce competition and costs.
Limited Budget:
Solution: Prioritized campaigns with the highest potential ROI and scaled gradually.
Conversion Tracking Issues:
Solution: Worked with the client’s development team to implement advanced tracking mechanisms and integrate with Google Tag Manager.
Analysis
We conducted a detailed analysis of the client’s market, audience, and current advertising efforts:
Competitor Research:
Identified key competitors and their ad strategies to uncover gaps and opportunities.
Audience Segmentation:
Leveraged Google’s audience insights to define precise target groups based on demographics, interests, and behaviors.
Keyword Analysis:
Conducted in-depth keyword research to determine high-intent search terms relevant to the client’s offerings.
Ad Copy Review:
Evaluated existing ad copy for opportunities to enhance messaging and align with customer pain points.
Our Process
01
Goal Setting:
Established clear objectives such as increasing online sales, lowering CPA, and boosting ROAS.
02
Campaign Structure:
Created well-organized campaigns based on product categories, Brand and product specific keywords.
Set up a mix of Brand Search, Product Specific, and Performance Max campaigns for maximum reach and impact.
03
Ad Creation:
Designed compelling ad copy with persuasive headlines, strong calls-to-action (CTAs), and relevant keywords.
04
Bid Strategy:
Implemented automated bidding strategies like Target ROAS and Maximize Conversions to optimize cost-efficiency.
05
Continuous Optimization:
Conducted A/B testing on ad, headlines, and CTAs. Monitored performance metrics weekly to refine targeting, adjust budgets, and improve ad relevance.
Results
Conversions lifted by 128.18% in the 6 months.
Achieved an average 9.08x ROAS over the duration of 6 months.
-
Conversion rate grew to an average of 15.65%.
-
Conversion value improved by 151.38%.
-
ROAS climbed by 37.04% during the observed period.
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Cost/Conversion decreased by 19.61%.
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A Word From Our Clients
CueForGood never cease to amaze me with their infinite knowledge and understanding of every corner of the online sphere.
Fiona - Founder & CEO
Satisfied clients are the fuel that keeps us on the road to learning, improving, growing, and evolving. Check out what our clients have to say about their association with CueForGood on Clutch.
