Email Marketing for B Corps & Purpose-Driven Brands
Retention-Focused Strategy. Impact-Aligned Execution.
Email marketing isn’t just about promotions, it’s about building lasting relationships. CueForGood helps mission-driven brands turn subscribers into loyal supporters through thoughtfully designed email programs. Whether you're starting fresh or optimizing what’s already in place, our work spans platforms like Klaviyo, Mailchimp, and others to drive both performance and purpose.
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OUR PROCESS
From Strategy to Send, Built Around Your Brand
Bridge the Gap
We help you connect the dots between where people are in their journey and what they care about, using segmentation, content planning, and offer strategy rooted in your goals.
Make Every Email Count
We prioritize quality over quantity. That means purposeful sends, audience-specific content, and creative tailored to your voice and values. Every campaign is designed to foster strong customer relationships, not just increase open rates.
Measure What Matters
Open rates and CTRs are just the start. We measure revenue, retention, repeat purchase rate, and engagement over time to help you understand the real impact of your email program. You'll get reports with insights, not just data.
Setup
Just starting or switching platforms? We’ll get you up and running with:
- Account setup and integration (Klaviyo, Mailchimp, or your preferred tool)
- Email capture (pop-ups, embedded forms, exit-intent)
- Segment and tag structure setup
- Deliverability best practices
- Template setup (with modular blocks for reuse)
- Custom integrations via Zapier, if needed
We’re Klaviyo certified and experienced across platforms, including custom setups for Shopify, WooCommerce, headless stacks, and more.
Get in touchEmail Audit
Already sending emails, but not sure what’s working? Our audit includes:
- Flow structure review (welcome, abandonment, post-purchase, etc.)
- Deliverability and spam score analysis
- Content and segmentation evaluation
- Recommendations for optimization and testing
You’ll receive clear action points to enhance performance and better align your email strategy with your brand's mission.
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Newsletter Planning
Consistent doesn’t mean generic. We help you map out a newsletter strategy that’s relevant, rhythmic, and relational. Services include:
- Monthly or seasonal calendar creation
- Campaign themes that align with your promotions or advocacy goals
- Visual and copy guidance to match your tone
- Testing subject lines, preview text, and CTAs for results
Automation Strategy
Work Smarter, Build Relationships at Scale
We develop and implement high-performing automations that drive repeat sales, retention, and brand love. This includes:
- Welcome flows that educate and convert
- Abandoned cart and browse abandonment sequences
- Post-purchase nurture and review requests
- Winback and re-engagement flows
- VIP and loyalty triggers
Every automation is tailored to your customer journey, platform, and messaging tone.
Platform Expertise
Tools That Work for Your Mission
Whether you're on Klaviyo or Mailchimp or transitioning between them, we bring platform fluency that minimizes setup friction and maximizes value. From advanced flows to personalization and API-driven triggers, we know how to make your email tool work harder for you.
We also support:
- Omnisend (email + SMS + push)
- Brevo (formerly Sendinblue) for all-in-one marketing with live chat and CRM
- Zapier for connecting platforms and automating beyond native limits
- Litmus and Email on Acid for pre-send testing and render previews
- Klaviyo’s AI Subject Line Assistant to enhance engagement
- Litmus or Email on Acid to test every design across devices for visual consistency.
Why CueForGood?
- Deep experience working with B Corps and impact-focused brands
- Certified Klaviyo Partner
- A strategy-first approach focused on long-term retention
- Hands-on platform expertise across Klaviyo, Mailchimp, Omnisend, Brevo, and more
- Transparent reporting, ongoing optimization, and true partnership
Let’s build a sustainable email marketing program that strengthens your community and drives results.
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