Paid Media Strategy for B Corps & Purpose-Led Brands
Intent-Driven Advertising. Built for Impact.
Paid campaigns should do more than generate clicks. They should move your mission forward. Whether the goal is to grow ecommerce revenue, attract qualified leads, or reach people who care about what you stand for, CueForGood’s paid search and social strategies are built around impact.
We connect values-driven brands with conscious audiences across Google, Meta, LinkedIn, and other platforms, utilizing data-driven insights, intentional messaging, and clear objectives.
our approach
Who, Where, When, and How
We analyze how your audience behaves across platforms and touchpoints. That includes where they spend time, when they engage, and what messages spark action. Our approach combines strategic platform use, behavioral data, and mission-aware targeting to make sure your ads reach the right people at the right time.
Intent-Focused Targeting
We go beyond basic demographic filters and keywords. Our team focuses on aligning campaigns with intent-based signals such as sustainability-focused queries, interest in impact-led content, and decision-stage behaviors for aligned buyers and supporters.
Start Small, Learn Fast, Scale Sustainably
CueForGood builds scalable campaigns that grow with you. Testing different formats, creative angles, and placements helps us focus the budget where it drives real outcomes, not just traffic. This iterative approach protects spend and accelerates returns.
Paid Social (Meta Ads – Facebook and Instagram)
Social media is where people connect emotionally with brands. We help you turn those moments into action. Our Meta ad services include:
- Brand awareness and impact storytelling campaigns
- Carousel, Reels, and product feed ads
- Retargeting for past visitors or engaged audiences
- Meta Pixel and Conversion API (CAPI) integration for enhanced tracking accuracy, with full compliance for DPO and AEM requirements
We tailor each campaign to fit your content style, user journey, and platform objectives while prioritizing high-value conversion events.
Get in touch
Paid Search (Google and Microsoft Advertising)
Reach high-intent users as they search for solutions aligned with your mission. We set up and manage:
- Branded and non-branded text campaigns
- Dynamic Search Ads (DSAs) are integrated into standard search campaigns with dynamic ad groups
- Google Shopping optimized via Performance Max campaigns
- Microsoft Advertising to diversify your reach
- Campaign structures aligned with your products and services
Whether launching a new account or optimizing a legacy setup, we focus on targeting the right keywords, structuring your account effectively, and improving quality scores and conversion rates using Target ROAS or Maximize Conversion Value bidding strategies.
Get in touchMarketplace listing & optimization
Selling on Amazon or eBay? We make sure your listings stand out and stay true to your brand. Our support includes:
- Marketplace SEO and content structuring
- Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) Campaigns are optimized to maximize conversions and boost product visibility.
- Alignment of imagery, tone, and brand messaging
- Ongoing performance reviews and testing
This helps you remain competitive without compromising on values or voice.
Remarketing That Works
Most users don’t convert on their first visit. We help you stay top of mind with full-funnel remarketing strategies tailored to behavior and timing. Campaigns may include:
- Segmented audiences based on pages visited or cart status
- Email list retargeting on Google and Meta
- Visual retargeting through dynamic product ads
- Frequency-optimized cross-channel follow-ups
We design remarketing flows to reduce drop-off and improve ROI.
LinkedIn Ads
For B2B brands, nonprofits, and social enterprises, LinkedIn provides a powerful platform to reach purpose-aligned professionals. We offer:
- Sponsored content and thought-leadership promotion
- Lead generation forms with built-in tracking
- Targeting by industry, job title, and organization type
- Conversation Ads with optional "Not Interested" buttons to respect preferences
Our campaigns are structured to build trust and foster long-term partnerships.
Measurement and Reporting
We go beyond clicks to deliver insights that matter. Every campaign includes:
- Conversion tracking setup and validation with Meta Pixel and CAPI for improved accuracy
- ROAS and CPA reporting by platform
- Performance Max insights by channel and asset group
- Actionable recommendations with next steps
- Optional integration of mission-specific KPIs
You’ll always know how paid media is supporting your larger goals.
Google Shopping Campaigns
Get your products in front of buyers ready to act. We manage everything from feed optimization to bidding strategy, including:
- Product title, description, and attribute enhancements
- Rich product data, including structured markup
- Performance Max setup and optimization
- Conversion tracking and remarketing integration
We ensure your catalog performs across branded and generic queries while supporting conscious buying decisions.
Why CueForGood?
- 10+ years of experience in running ads for purpose-driven brands
- Trusted by B Corps, nonprofits, and sustainable ecommerce businesse
- Certified across Google, Klaviyo, and more.
- Clear reporting, open communication, and values-first strategy
Let’s build a paid media program that moves people and creates lasting results.
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