Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
All Posts
Conversion Rate Optimization
CueForGood Case Studies
Google Analytics
Google Search Console
Online Marketing
Pay Per Click
Social Media Marketing
Staff Favourites
Sustainable Marketing
Technical SEO
Usability and Accessibility
UX Design
Web Development

noFollow, Paid Links, Google and Jennifer

Jennifer’s posts on “paid links and ads” are very interesting.

Part 1 talks about “nofollow” tag and its origin while the Part 2 talks about Google’s new policies of using it.
In my post earlier about Google banning paid links in July, I’d shared similar thoughts on paid links.

I agree that humans should be informed if the product review is paid or not, if the promotion of the third party is being done because you’ve been paid to do it or because you really are recommending it.

But I do feel Google’s going a little overboard with this. Below is what I copied into Jennifer’s comment box as well:

Webmasters have been buying and selling links before Google was even born. It was the very exchange of links ( I’m surprised it was assumed all links were “unpaid for” links when PageRank was invented), including the buying and selling of links that resulted in an algo that is treating links as a voting mechanism. After Google, reciprocal linking became even more aggressive because webmasters realized how important these links were to Google. Soon, reciprocal linking changed to paid links and three-way linking, all methods of link bargaining for webmasters targeting Google rankings. And it worked. I’m sure it still works and thats why now Google wants paid links to be punished – but how exactly will this stop webmasters from running after the rankings. And really, its about rankings, not PR. There are many websites out there with excellent PageRank and no rankings.

There are rarely such cases who only buy links for PR – everyone wants traffic – the whole objective of wanting to rank on Google is to get traffic. Then when a website is getting traffic from another source, why will it not want to? If a PR 6 website is giving a text link for $50 on its homepage, and has some xxxxxx v/m, why should that website not charge. A usability study shows that a text link gets more the click-throughs than an image ad. Then why should ads be just converted to images?

Those who really do it only for PR and not traffic, will figure out a way to beat this too. Many of the genuine cases will suffer (ok, I posted “only genuine cases will suffer” in the comment – but sense has prevailed :)).