Shopify’s latest update is called Shopify Magic, introducing interesting new AI powered features set to redefine how entrepreneurs manage and …
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As demand grows for green products, people are paying closer attention to how brands describe their efforts. Take “recyclable,” for …
Continue reading “Is “Recyclable” the Correct Way to Describe Your Packaging?”
On March 12, 2024, the European Parliament passed the Green Claims Directive to ensure companies back up their environmental claims …
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The Growing Demand for Sustainable Products It’s fascinating how consumers are increasingly leaning towards environmentally friendly products. In fact, recent …
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For an eCommerce brand committed to good, success goes beyond creating excellent products; it extends to effectively communicating your values …
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Black Friday The Black Friday/Cyber Monday weekend is the busiest time of the year for retail. This is the time …
Understanding Google Search Console (GSC) “Google has a 91.85% market share of search engines globally, which makes it a key …
In the vast realm of social media, where trends come and go like passing storms, a remarkable transformation is taking …
Continue reading “5 Sustainable Brands Shaping a Greener Future on Instagram”
What is Brand Authority and Why Does it Matter? The concept of brand authority is used to describe a brand’s …
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