Generative Engine Optimization
Is your brand showing up in AI search?
AI search doesn't guarantee anyone visibility. But brands with clear, verifiable, well-structured content get cited more often - and that's exactly what we help you build.
(* for B Corps & Purpose driven brands)
Search has shifted from ranking to being cited
AI tools no longer return a list of links and let the user decide. They synthesise a single answer - drawing from sources they trust, content they can verify, and brands they can clearly identify. If your digital presence is vague, buried in marketing language, or technically invisible to AI crawlers, you simply won't appear.
For B Corps, ethical eCommerce brands, and purpose-led businesses, this is both a risk and an opportunity. The brands that get cited aren't always the biggest - they're the most verifiable. Your certifications, impact data, and sourcing practices are exactly the kind of specific, structured facts AI systems are built to favour. The question is whether they're presented in a way AI can actually use.
Purpose-driven brands have a structural GEO advantage most haven't tapped yet
Your B Corp score, Fair Trade certification, carbon neutrality data, and supply chain transparency are structured, verifiable facts - exactly the kind of signals AI engines are built to cite with confidence. Most brands in your category can't say the same.
The gap is rarely in having the assets. It's in how they're presented. "Committed to a sustainable future" costs an AI compute to interpret and yields nothing citable. "B Corp certified, score 112, recertified March 2024" is instantly usable. We make that shift systematically across your entire digital presence - turning your credentials into the citation signals they were always meant to be.
Our GEO services
AI Visibility Audit
We benchmark how ChatGPT, Perplexity, and Gemini currently represent your brand - where you appear, where you don't, and what queries you should be winning. Measured against your competitors in the same category.
Technical GEO Infrastructure
Making your site genuinely machine-readable - not just technically compliant. This means attribute-rich schema markup (generic schema has shown no citation advantage in recent studies; the detail inside it is what matters), JavaScript rendering fixes so AI crawlers actually see your content, log-file analysis to identify what bots are visiting and ignoring, and ensuring you're indexed by both Google and Bing since ChatGPT draws from Bing's index.
Semantic Content Audit & Restructuring
We map your entire site to identify how AI systems interpret your topical authority. Then we rewrite key pages - product pages, category pages, about pages, impact reports - into modular semantic units that AI can extract, verify, and cite independently.
Entity & Certification Optimisation
Your B Corp score, Fair Trade certification, 1% for the Planet membership - these are structured facts that AI engines can cite confidently. We ensure each certification is marked up, linked, and presented in a format that reduces AI's effort to verify and surface it.
Content Freshness & Quarterly Refresh Strategy
AI retrieval through RAG favours recently updated content over static evergreen pages. We build a refresh cadence into your content programme so your brand consistently beats competitors whose content is slowly decaying in relevance.
AI Visibility Tracking & Reporting
We track citation frequency across platforms, brand sentiment in AI responses, semantic similarity scores, and AI referral revenue - not rankings. We show you whether AI is describing you as a category leader, and we close the gap when it isn't.
SEO foundations that AI actually relies on
GEO doesn't replace SEO - it depends on it. Research shows that 76% of URLs cited in Google AI Overviews also rank in the top 10 organic results, and that strong traditional rankings meaningfully increase the probability of AI citation. We ensure your site's technical foundations, page speed, crawlability, internal linking, and content depth are all working in AI's favour - because the brands AI cites most confidently are also the ones that have earned authority the old-fashioned way.
Explore our SEO service →New metrics for a zero-click world
Universal rankings no longer exist. AI responses vary by platform, user context, and conversation history. Here's what we track instead:
Citation frequency
How often your brand is cited across ChatGPT, Perplexity, and Gemini for high-value queries in your category.
Brand sentiment in AI responses
Does AI describe you as a premium ethical leader - or vaguely? We track and improve how your brand is reconstructed.
Semantic similarity scores
How mathematically close your content is to the answers AI is currently generating for your target queries.
AI referral value
AI-referred visitors are worth 4.4× more than organic search visitors, based on conversion rate - and AI referral sessions grew 527% year-over-year in 2025. (Semrush)
We'll be upfront with you: your traditional traffic may decline even as your AI-driven authority grows. That's not failure - it's the shift. We'll be honest about the timeline, what to expect in the first 90 days, and what progress looks like before the model updates.
Built for brands that lead with purpose
GEO explained
Ready to Scale Your Mission?
Let's find out where you stand.
We start every GEO engagement with an AI Visibility Audit - a benchmark of how your brand currently appears across ChatGPT, Perplexity, and Gemini, what queries you should be winning, and what's standing in the way.
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