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CueBlocks – Black Friday Alternatives

Black Friday

The Black Friday/Cyber Monday weekend is the busiest time of the year for retail. This is the time when a lot of businesses will significantly boost their annual sales and acquire new customers.

In recent years, a lot of customers have started to view the Black Friday weekend in a negative light. Not only does Black Friday have a negative impact on the planet (around 80% of items bought on Black Friday are thrown away after a few uses), but heavy discounting can also diminish the value of a brand’s products and services.

Black Friday Alternatives

While some brands will opt to completely boycott the BFCM weekend by closing shop for a few days, not all businesses can afford to do so. Thankfully, there are some more ethical and sustainable alternatives to a traditional Black Friday Campaign

Give Back Friday

Give Back Friday is a way for businesses to Give Back and make a difference. Instead of opting for a massive discount, brands will instead donate a portion of the proceeds to an initiative that they care about.

Green Friday

Green Friday is a Black Friday alternative focused on environmental sustainability. In a similar fashion to Give Back Friday, brands will donate a portion of proceeds to environmental conservation charities, tree planting efforts, or other sustainable initiatives.


Blue Friday

Blue Friday is focused on preserving our oceans and waterways. Most brands will opt to fundraise for ocean conservation projects or support clean drinking water initiatives in countries facing water poverty.

Giving Tuesday

Over the past decade, Giving Tuesday has grown into a global movement for people and brands to give back (on the Tuesday after Cyber Monday). If you are interested in joining the Giving Tuesday movement, you can register here.


CueBlocks has partnered with VirtueImpact to enable eCommerce stores to create an impact. With VirtueImpact, ecommerce stores can give back and take part in any of the above Black Friday alternatives. Check out our partners at Virtue to find more about this. 

If you need help, CueBlocks can integrate VirtueImpact’s eCommerce solutions designed for platforms like Shopify, WooCommerce, and Magento for you.

Start your journey towards making a positive impact and join us in bringing the change we want to see in the world. Let’s work together to bring about a better, more compassionate future with CueBlocks featuring VirtueImpact.

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Co-founder of CueBlocks, I lead a team of around 50 experts at CueBlocks, where we strive to propel organizations making a positive impact. Since 2005, we've honed our expertise in eCommerce development, digital marketing, and creative design, all aimed at promoting meaningful messages. I am eager to connect with like-minded organizations and explore how we can amplify your impact together.

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